& Other Stories to nowa, droższa linia koncernu H&M, która zadebiutuje wiosną 2013 roku.
Zespoły projektowe w Sztokholmie i Paryżu intensywnie pracują nad kolekcją ubrań i akcesoriów, która będzie bezpretensjonalna, luksusowa, oryginalna.
Chociaż ubrania i dodatki nie są zbyt dobrze widoczne na poetyckich kadrach i nostalgicznych polaroidach, to jest zapewnienie, że takiej mody w H&M jeszcze nie było.
Czy wiosna pokaże, że warto kupować nową linię?
& Other Stories is set to launch in Spring 2013 with an ecommerce site and stores in selected European countries. It’s to be a womenswear-only store, with a focus on accessories, jewelry and beauty.
“& Other Stories is about bringing everything she can wear into one place, focusing on the whole look,” said a statement released by H&M this morning. “We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing.”
“Our collections are built around inspiring fashion stories,” the statement said. “All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices. Carefully selected materials are an important ingredient in every piece. & Other Stories aims to design lasting wardrobe treasures within a wide price range.” On that note, while the prices will be slightly higher than H&M’s they’ll still be affordable.
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